Fenty Elegance (stylised as FEИTY CHARM) is a cosmetics brand name released in September 2017 by vocalist Rihanna. The brand name is preferred for its broad inclusivity throughout complexion and also sex, especially its Pro Filt'R foundation.The original foundation launch consisted of 40 tones, considering that expanded to 50. The incorporation of Fenty Beauty concealer includes 50 tones using a variety to all skin kinds. The intent behind having a lot of shades to offer is to differentiate from various other make-up firms that do not accommodate a wide market. Fenty Beauty was called among Time publication's best inventions of 2017.