"Rolex SA is a Swiss high-end watch supplier based in Geneva, Switzerland Originally started as Wilsdorf and also Davis by Hans Wilsdorf and also Alfred Davis in London, England in 1905, the firm signed up Rolex as the brand name of its watches in 1908 and also came to be Rolex Watch Co. Ltd. in 1915. After World War I, the business moved its main office to Geneva, Switzerland to avoid hefty taxes in post-war Britain, and also in 1920 Hans Wilsdorf signed up Montres Rolex SA in Geneva as the new business name which eventually came to be Rolex SA in later years. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, an exclusive family depend on.

Rolex SA and also its subsidiary Montres Tudor SA design, manufacture, disperse and also service wristwatches marketed under the Rolex and Tudor brand names. In 2018, Forbes rated Rolex as the world's 71st most valuable brand. As of June 2019, amongst the globe's top 10 most pricey watches ever cost public auctions, 3 are Rolex watches. Particularly, Paul Newman's Rolex Daytona currently holds the title of the second most costly wristwatch and the 3rd most costly watch ever cost public auction, fetching 17.75 million US dollars in New york city on October 26, 2017. Rolex is the biggest producer of Swiss made licensed chronometers. In 2005, more than half the annual production of watches licensed by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To day, Rolex still holds the document for the most certified chronometer motions in the category of wristwatches."