"Puma SE, branded as Puma, is a German international firm that makes as well as manufactures athletic and also laid-back footwear, apparel as well as devices, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the 3rd largest sports apparel maker in the world. The firm was founded in 1948 by Rudolf Dassler. In 1924, Rudolf as well as his bro Adolf Dassler had actually jointly created the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Manufacturing FacilityA). The connection between both bros worn away up until the two consented to split in 1948, developing two different entities, Adidas as well as Puma. Both business are currently based in Herzogenaurach, Germany.

Puma has been a public firm because 1986, listed on the Frankfurt Stock Exchange. French high-end team Kering (previously called Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest shareholder Artemis SA owns 29% of the share capital. [5] Since 1 July 2013, the company has actually been led by previous football expert Bjørn Gulden (Chief Executive Officer).

As of 2017, Puma SE employs more than 13,000 people around the world and also disperses its products in greater than 120 countries.

Adhering to the split from his brother, Rudolf initially signed up the recently developed company as Ruda (originated from Rudolf Dassler, as Adidas was based on Adi Dassler), however later on altered the name to Puma. Puma's earliest logo consisted of a square as well as beast jumping via a D, which was registered, along with the business's name, in 1948. Puma's shoe as well as clothing layouts feature the Puma logo design and the distinct "" Formstrip"" which was presented in 1958."